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Location: Nationwide, US
Employment Type: Full Time
Date Posted: 07/29/2021
Expire Date: 09/29/2021
Job Categories: Biotechnology and Pharmaceutical, Healthcare, Practitioner and Technician, Sales
Marketing Professionals |
Marketing Professionals Consumer Health Care (Brand Managers, Associate Brand Manager and Digital Marketing)
Location: Warren, NJ and Multiple
As we continue to grow our Consumer Healthcare business, we are looking for talented, marketing professionals in the following areas: marketing, brand management, and digital marketing.
This role(s) will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail.
Media Strategy and Planning and its integration into the Brand Planning cycle.
Work with outside agencies to execute the plan
Brand budget management
Leverage an understanding of the scientific, regulatory and competitive claim environments to help strengthen and grow brand equity.
Works closely with digital marketing team, ecommerce team, global content team, performance marketing managers, media, and creative / design partners to optimize digital content real time in line with best practice, performance metrics, and brand VBL. Collaborates cross functionally with global team to implement scalable best practice solutions
Bachelors Degree (Marketing, Business, or related field)
Experience required will vary depending on role, but 2 years of marketing experience is the minimum requirement
Experience in the CPG/ FCMG, Consumer Healthcare, or pharmaceutical industry
Digital Marketing Experience
MBA (preferred for some roles)
Marketing experience in CPG/ OTC industry