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Company: University of Miami Health System
Location: Coral Gables, FL
Employment Type: Full Time
Date Posted: 10/27/2021
Expire Date: 12/27/2021
Job Categories: Education
The College of Engineering has an exciting opportunity for a full-time Director, Outreach and Communications to work in the Coral Gables Campus.
The Director, Outreach and Communications will report directly to the Dean of College of Engineering, and is responsible for developing and overseeing the execution of strategic content, social media, digital initiatives and integration of interactive media into the overall strategy of the College of Engineering (CoE). In addition, the Director will develop traditional and online marketing and communications strategies, and will assist the Dean in the development of short-term operational and long-term strategic outreach and communication plans that align with broad goals of the University. The Director will conceive, develop and execute all functions related to effective outreach and communication of major CoE proposals, programs and activities and assist the Dean with preparing relevant presentations.
Primary duties and responsibilities:
Work with the dean to develop and implement the College of Engineering (CoE) outreach and communications strategy.
Develop and implement a proactive media relations strategy to build the schoolís and each academic departmentís visibility and public awareness through key business, stakeholders, and general media.
Provide strategic direction for the CoE in the use of social media and a captivating website to engage prospective students and build a stronger CoE community.
Provide strategy for traditional marketing and communication supporting the CoE with writing and editing.
Provide strategic marketing and communications counsel to the dean, associate deans, department chairs and program directors (undergraduate and graduate recruitment, alumni and career center, and online education).
Prepare publications for internal and external audiences, including monthly newsletters; marketing pieces to alumni, corporate sponsors, and prospective students; press releases, promotional pieces and impact surveys for events and activities.
Manage the communications and web developer support staff and manage content creation and placement for CoE website.
Confer with other personnel as needed to produce or coordinate production of advertisements and promotions.
Develop content in regard to public appearances, lectures, contests, or exhibits for CoE senior leadership.
Write and edit publicity material, and release it through various media. Edit major research proposals for understanding and impact.
Monitor and analyze social media trends and their impact on the CoE brand including internet trends, site features, online tools and best practices.
Generate and manage monthly and/or quarterly reports on attendee counts, communication campaign results, open rates and social media reach, etc., as well as initiate advanced analysis to assist in strategic planning.
Work closely with web support staff, and manage content creation and placement for CoE website.
Create, manage, and monitor budget and resource allocation for all CoE marketing and communication programs and activities.
As needed assist the Dean with preparing presentations and other communication materials.
Liaise regularly with University Communications to ensure alignment, and provide assistance for matters relating to external relations with other units, elected officials, and the general public.
Candidate must hold a Bachelorís in Communication, Marketing, or a related field. Masterís degree preferred;
Minimum 7 of relevant experience preferably in customer service, marketing, advertising, public relations, journalism or online marketing (including demonstrated social media experience); and previous experience in the development and implementation of social media strategies and a familiarity with online marketing best practices.
Equivalent combinations of education/experience may be considered.
Must demonstrate a passion for emerging media trends and technology. Photoshop; video production and editing experience; and online writing experience a plus.
The right candidate will be a creative, diplomatic, well-organized colleague who is able to work within a cross-functional team with demonstrated excellence in interpersonal, project management, and presentation skills. Flexibility and responsiveness to deal with complex problems and strategic opportunities on the fly is imperative for success. Excellent verbal and written skills and knowledge and experience in traditional communication methods required.